They're also 100% less likely to bounce, view 20% more pages, spend 12% more time on the site and, with almost 90% of the traffic being from people who'd never been to the site, reach a different audience! (percentage of visits by people who had never visited the site before)Ĭlearly Yellow Pages visitors are more engaged than Google�s. (average number of pages viewed during a visit) That's true until you look at the following four key metrics: I know what you're thinking, that�s not much of a difference. I credited Yellow Pages for the referrals, bringing the total traffic numbers to 5,504 for Google and 1,261 for Yellow Pages. * Directory source for several online portals and wireless partners, including:Īs a result, I drilled down on the Analytics and found the following following referring sites: * 10.1 million Unique visitors in Q2, 2007 I knew that in Canada YellowPages.ca traffic is solid. Most likely you'll instinctively focus on the 'Visits' column, marvel at the 5,504 visitors referred by Google Organic Vs 884 referred by Yellow Pages and call it day. You just have to know what to look for.īelow you'll note one of our clients Year to Date Analytics numbers. Google Analytics cannot lie, it has no biases and, thank goodness for the Yellow Pages, paints a much different picture than many so called experts.

While most may say that I'm biased because of the number of years I spent in the industry, the same cannot be said for Google Analytics. I'm constantly hearing about how the Yellow Pages are dying and there's no value in them. This battle is a lot closer than most of you can imagine.

Yellow pages vs white pages